
In December, I retired from my day job with a boutique consulting firm where I’d enjoyed working for many years. My intention was to focus on writing new novels as well as continuing to lead the Atlanta Writers Club (AWC) as its executive director. The AWC has always been a fulltime job as well, one I’d like to do until either death or senility reduces my effectiveness. 😉
During the month of January, however, I’ve allowed myself precious little time to write even though I really need to get new books on the market. My last one came out in 2022, and I miss the daily tussling with words, characters, and story. I thought I’d now have all the time in the world to write, but I’m battling the beast known as procrastination.
There’s a comment you hear from many retirees: “I’m so busy, I don’t know how I ever had time to work.” It’s true in my case because I make it true. The AWC job pretty much takes up as much time each day, weekends included, as I’m willing to give it. There’s always a new program we’re launching, always more questions to answer or situations to address from members, always some way to help someone. My wife—Georgia Author of the Year Kim Conrey and AWC VP of Operations—tells me I have a problem not curtailing the hours I devote to that work. As ever, she is correct.
I have difficulty declaring I’ve done enough for one day. And days in front of my laptop tend to become evenings there too. Not working on the new novel, mind you, but writing countless emails, updating websites, applying for grants, drafting or editing program proposals, and more. And when I get up the next morning, there are a half-dozen messages from night owls with questions, requests, or problems. And the cycle begins anew in a way that feels alarmingly like Sisyphus and his boulder.
But I know what this really is. The AWC job is totally manageable—I’ve done some variation of it for more than 20 years, first as a volunteer and now as a paid employee. What it gives me, though, is cover: an excuse NOT to write.
Why would I procrastinate when I willingly cut our household income by 60% to give myself time to do something I’ve loved since I was six years old? Why won’t I get out of my own way?
In his brilliant book, The War of Art, Steven Pressfield describes this self-sabotage as “resistance,” an internal force that prevents us from doing creative work. His solution is to be a professional who shows up every day to write, treating one’s craft as a job and thus developing creative discipline. Sit down and, rather than waiting for inspiration to strike, start stringing one word after another until a scene takes shape and then a full chapter. And keep going.
So I really still have two full-time jobs: my paid work for the AWC and writing my next book.
Plus add book signings to the mix. To supplement my AWC salary, I’ve been setting up at various Kroger supermarkets around north metro Atlanta and selling books there under a program I’ve written about previously. I’ll sell a few books per hour while I’m at my little table and, during the downtime when customers aren’t walking in or aren’t interested in my wares, I’ve actually been writing. I appreciate the irony of this—the only time I’ve allowed myself to write something new is while I’m sitting there trying to pitch something old. In an East Cobb Kroger last week, besides writing a scene for a new cozy mystery, I even composed the first draft of this very blogpost.
I know what my problem is, and I know the solution. I just have to do the work. Maybe you have something like that in your own life. If you want to be accountability partners, I invite you to email me periodically and ask me how the new book is coming along. And I will ask whether you, too, are doing the work. Together, we’ll achieve our goals!
Mandy Cantrell
January 27, 2026 at 12:10 pm (1 month ago)I am feeling this for sure. Best wishes with your writing!
George Weinstein
January 27, 2026 at 5:29 pm (1 month ago)Thanks, Mandy!
Tulip Chowdhury
January 27, 2026 at 12:16 pm (1 month ago)Procrastination is a reality behind missed opportunities.
Looking forward to reading more!
Thanks.
Tulip
George Weinstein
January 27, 2026 at 5:29 pm (1 month ago)Indeed, Tulip–thank you!
Patrick Scullin
January 27, 2026 at 2:26 pm (1 month ago)Well done, George. Keep writing, keep producing, and keep on keeping on (I read that somewhere).
Procrastination is the beast that hunts us all.
George Weinstein
January 27, 2026 at 5:29 pm (1 month ago)Indeed, Patrick–thank you!
Jan Heidrich-Rice
January 27, 2026 at 5:03 pm (1 month ago)Way to go, George. Keep on keepin’ on. Can I ask how the Authors in Grocery Stores program is going for you? I got pre-approved but never moved forward because it seemed like a large investment for a rather small ROI. You don’t need to give me numbers, but I’m curious how often you’re out and about and whether you’d do it again. Thanks!
George Weinstein
January 27, 2026 at 5:41 pm (1 month ago)Hi Jan,
It’s a numbers game–you’re not going to cover your cost with your first or second signing, but over time you’ll make back your investment and much more. I love bookstores, but their foot traffic is no match for the Kroger customer base. Now, most of those people aren’t readers, but those who do love books are ecstatic to meet an author while doing their grocery shopping, and those people tend to buy. I’ve been able to parlay some of those sales into book club talks, which have resulted in many more books sold. I did signings twice a week every week in January for 3-4 hours at a time and took in more than $450. We’re not going to get rich doing this, but it’s a nice supplement.
Tom Butler
January 27, 2026 at 9:06 pm (1 month ago)George, I appreciate very much the convoluted double-bind we get in trying to juggle exercise, chores, family dramas, doctor visits. I’m also an artist and I have a very difficult time balancing my painting and my writing. Having discipline and stamina to maintain a schedule is the key for me. You’re an inspiration to me and many others. So what did you write today??
George Weinstein
January 27, 2026 at 9:58 pm (1 month ago)Thanks for asking, Tom! I wrote about 700 words in a scene today. Nothing earth-shaking, but it’s progress.
Were you able to paint or write today?
felix
January 28, 2026 at 2:37 pm (1 month ago)Hi George,
I used to wonder if you had an identical twin brother.
Time to start an intern program so as to get rid of some of the grunt work and at the same time initiate some would-be Joyces into the mysteries of writing. It used to work in the world of journalism and created so much happy.
Maybe we should take a lesson from our friends in the business world and monetize the achievement of goals.
How? There are ways.
felix